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Purpose

The purpose of this Standard Operating Procedure (SOP) is to guide marketing teams on effectively integrating artificial intelligence (AI) technologies into the ad creative process. This includes using AI for voice cloning, voiceover generation, image creation, and leveraging advanced AI tools for enhanced creative strategy and execution.

Scope

This SOP applies to creative teams within advertising agencies, including creative strategists, editors, and any personnel involved in the production of digital marketing content. It is relevant for projects involving the creation of user-generated content (UGC), voiceovers, and dynamic ad visuals across various digital platforms.

Procedure

Utilizing AI for Voice Cloning and Voiceovers

• Selection and Setup
  • Use AI tools such as Eleven Labs for cloning voices and creating voiceovers. Ensure you have the legal rights for voice cloning when applicable.
  • Adjust voice settings for stability and clarity to match the desired output, avoiding overly unstable settings to prevent unintended vocal artifacts.
• Execution
  • Input your script into the AI tool and generate the voiceover. Review the audio for quality and ensure it meets project standards before use.

Creating AI-Generated Images and Ads

• Tools and Resources
  • Employ AI tools like DALL-E for illustrative ad generation and Mid Journey for more photorealistic imagery. Choose the tool based on the desired ad style and realism.
  • Integrate these tools within platforms such as ChatGPT or use them standalone based on your workflow.
• Implementation
  • For illustrative ads, use DALL-E to sketch initial ad concepts based on scripts and persona insights developed from AI-driven market research.
  • For realistic imagery, prefer Mid Journey, adjusting settings for optimal realism and ensuring alignment with brand aesthetics.

Leveraging AI for Creative Strategy and Storyboarding

• Using Magic Brief for Automated Storyboarding
  • Utilize Magic Brief’s AI capabilities to automatically generate storyboards from existing video ads, which can be edited and rearranged according to the new creative direction.
  • Export these storyboards to guide the creative team in producing ads with coherent visual narratives.
• Advanced Creative Generation:
  • Explore AI-driven tools like Magic Ads for generating complete ad creatives from inputs such as landing pages or app URLs. Evaluate the quality and appropriateness of these AI-generated ads before public deployment.

Integrating AI with Creative Software

• Photoshop and AI Enhancements
  • Use Adobe Photoshop’s native AI features to edit and enhance raw assets, applying generative AI capabilities for tasks such as background modification and product visualization.
  • Ensure all edits maintain the brand’s visual standards and meet the project’s creative requirements.